"The lesson: People are happy to pay for things that work well. Never be afraid to put a price on something. If you pour your heart into something and make it great, sell it. For real money." - Jason Fried, Founder and CEO of 37signals.
This was a great article and I highly recommend reading it:
http://www.inc.com/magazine/20110301/making-money-small-business-advice-from-jason-fried.html
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